(9th-January-2020)
1. SEAMLESS MARKETING ASSISTANCE Marketing bots offer a 24/7 assistance to your marketing staff as well as customers so that the support is available to them as and when they need it.
2. INFORMATION ACCESSIBILITY: Marketing chatbots can be integrated with different analytics systems. The bots can then quickly explore these systems to retrieve crucial, reports and key marketing metrics and send them to your marketing team through messaging apps like Skype for Business, Skype, Telegram etc.
3. LARGER TARGET BASE: Marketing chatbots can be easily integrated with multiple messaging apps and social media platforms. This makes them readily available for the target audience in a diverse demographies.
4. REDUCEDCOST PER LEAD: Precise targeting can fetch you a better ROI on each marketing dollar spent. Thus the chatbots can bring down your cost of acquiring a new lead significantly.
5. PROCESS AUTOMATION: You can use bots to handle high-volume non-core tasks which consume a lot of time. This ensures that your marketing team is freed up and has more time to dedicate to strategic tasks.
6. ENHANCED CUSTOMER EXPERIENCE: Using previous purchase data and social media information, the bots can answer customer queries accurately based on their preferences. The bots can also offer them personalized suggestions on shopping.
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